September 10, 2026 | Technology

With new smartphones becoming increasingly expensive — including Apple’s newly announced foldable iPhone Duo starting at $1,999 — many consumers are choosing to keep their existing phones for longer instead of upgrading every year.

The typical smartphone replacement cycle has now stretched to around four years, according to Counterpoint Research data cited by the Associated Press. Modern phones are more durable than earlier generations, while year-to-year improvements have also become more incremental.

Battery Health Can Make a Big Difference

One of the biggest factors determining how long a smartphone remains useful is its battery.

Experts recommend avoiding repeatedly draining a phone completely to zero. Keeping the battery roughly between 20% and 80% when practical can help reduce long-term battery degradation.

Extreme temperatures are another major concern. Leaving a smartphone in a hot car, for example, can negatively affect its battery.

Software Updates Matter Too

Keeping a phone updated isn’t only about getting new features.

Software updates often include important security patches and efficiency improvements, which can help older devices remain useful and secure.

Major manufacturers are also offering longer software-support periods than they did in the past, making it easier for consumers to keep their phones for several years.

A $1,999 Phone Changes the Upgrade Question

The issue has become particularly relevant following Apple’s latest product launch.

Apple’s new iPhone Duo, its first foldable iPhone, starts at $1,999 and opens to reveal a 7.6-inch display. It is scheduled to become available on October 23.

With flagship devices reaching these prices, taking care of an existing smartphone for another year — or even several years — could represent significant savings for consumers.

Sources: Associated Press & Reuters — September 10, 2026.